We acknowledge that the land on which London gathers is the traditional territory of the Attawandaron, Anishinaabeg, Haudenosaunee and Lunaapeewak peoples who have longstanding relationships to the land, water and region of Southwestern Ontario. The local First Nation communities of this area include Chippewas of the Thames First Nation, Oneida Nation of the Thames and Munsee-Delaware Nation. Additionally, there is a growing urban Indigenous population who make the city of London home. We value the significant historical and contemporary contributions of local and regional First Nations of Turtle Island (North America).
Vision: Develop London into a more robust, culturally diverse and enriched music community.
London has deep roots in the creative field of music and continues working towards improving and growing the sector. As Canada’s first UNESCO City of Music, we recognize the importance of this designation and the on-going commitment.
Hub for Music Education, Production and Engineering
London is a music education and production hub with three internationally recognized post-secondary schools. London continues to develop world-renowned, award-winning talent including artists, songwriters, producers and engineers through Western University, Fanshawe College and Ontario Institute of Audio Recording Technology (OIART). Distinguished scholars, composers, administrators, teachers and performers educate London’s 1,000+ post-secondary music students.
Music education starts at an early age. Local organizations reduce participation barriers and promote inclusive music education through formal music lessons, mentorship opportunities, use of recording facilities, audio engineering programs, music instrument lending libraries, performance opportunities and unique bursary programs to help students achieve academic success. London’s music community also recognizes excellence through a dedicated local music hall of fame and regional awards show.
Leading Music Event City:
London has proven itself on the Canadian stage, hosting large nationally significant events such as the Canadian Country Music Awards in 2016 and 2021 as well as the JUNOS in 2019. London is gaining international attention as a leading Music City with hundreds of thousands attending festivals, large events, concert and community performances annually. Local partners have also elevated London’s name on the international stage through unique programming offerings, collaborative partnerships and artist exchange programs using London as a landing pad for the international music community.
Established Music Strategy:
The London Music Strategy (2014) was developed through multiple years of consultation with local stakeholders including a 25-member Music Task Force. This focused strategy led to the creation of a dedicated Music Office to monitor and implement the Music Strategy with support from key city partners.
Focus Areas of London’s Plan:
- Music Incubation: Nurture music talent and aid in transitioning students into meaningful music careers
- Inclusive Community: Create inclusive participation and representation in the local music community
- Music & Film: Work collaboratively within the film sector to strengthen the relationship between music and film
- City of Music Exchanges: Work with national and international UCCN cities to host artists and industry exchange opportunities
- Music Conferences: Attract and host regional, national and international music meetings and conferences
- Media Arts: Strengthen the UCCN and London’s media arts sector through collaborative work with Cities of Media Arts
UCCN Focal Point
@LDNMusicOffice – Facebook, Instagram, Twitter, YouTube
Facts and Figures
Facts And Figures:
Located in Southwestern Ontario, approximately 200 kilometers from both Toronto and Detroit, USA, London is home to a diverse population of over 530,000 people and is the 11th largest region in Canada. London is a hub for higher education, medical research, manufacturing and technology while rich in heritage, arts, cultural spaces and natural beauty. Whether you enjoy walking in beautiful parks or along the banks of the Thames River, or if you prefer to visit one of our 14 local museums or catch a world-class performance, London offers all the amenities found in much larger cities but with the small-town charm.
About London’s Live Music Sector:
London’s live music sector employs nearly 1,000 skilled workers (pre-COVID-19) and is an important contributor to the $671 million GDP attributed by cultural industries. Live music can be seen across the ‘Forest City’ at a variety of presentation spaces including concert halls, theatres, taverns, listening rooms, outdoor stages and a 9,100-capacity arena. The 2019 London Music Census found that 4,740 shows took place in 2018. London venues and festivals provide opportunities for emerging artists and internationally recognized touring artists. Summer months are active in London’s music community with many outdoor pop-up street performances, patio concerts and festivals taking place annually. In 2019, five music events drew hundreds of thousands of visitors producing a $25.9 million economic impact.