Through support from the South Australian Government’s newly established Live Music Events Fund, the annual AIR Awards was hosted in Adelaide in 2017. The 2-day Indie-Con Australia Conference held in conjunction with the 11th national AIR Awards (27th July) was also held in Adelaide for the first time in the 12 year history of the Awards, and saw these new events clustered together with Music SA’s Umbrella: Winter City Sounds and Adelaide Festival Centre’s Guitars in Bars.
Together, these events supported activation of Adelaide during the traditionally quieter winter period. The events were further enhanced by the aligned Adelaide Beer & BBQ Festival and Winter Reds Weekend events.
Adelaide holds the designation of being a UNESCO City of Music, part of the Creative Cities Network, which has opened doors to further collaborations and celebrates music as a valuable and important part of our economy.